Soda: the Magic Formula
An effervescent and scientific enquiry into a strange phenomenon that has conquered the world - soft drinks. A homage to the universal drink.
It's a universal truth that, whether at the summit of Kilimanjaro, in deepest Siberia or in North Korea, there's not a place on the planet, not a bar, nor a fridge, where those small brightly-coloured bottles and cans have not taken up residence - to the great delight of parched consumers, and to the great dismay of nutritionists.
Type (Documentaire / Documentaire fiction / Série documentaire)Documentary Series Genre en anglaisDiscovery CollectionGlobal DrinksDirected by Pierre-Olivier FrançoisSupported by ANGOA, CNC, MEDIA, ProcirepDistributed by Arte France Distribution Year2010Duration52min
This film features collectors, consumers, dancers, footballers and chemists, as well as Richard Nixon, Nikita Krushchev’s sons, Sarah Bernard and Pope Pius X!
It also reveals:
– why the brain likes soft drinks.
– how the Kola nut, an African aphrodisiac, ended up in a curvy, woman-shaped bottle.
– why (black) coca is Corsican, and how a family-made (white) lemonade became part of national Algerian heritage.
– how Pepsi first conquered the White House, then the Kremlin – and why the French Communist Party, in spite of everything, has preferred the large red version for a long time.
– how a drink for lorry drivers and kickboxers became the favourite elixir of clubbers and extreme sportsmen and women.
– and how to transform a soft drink into a sea of geysers.
As one famous chemist from the University of Stanford says: “Once you’ve seen this, we hope you’ll never see a soft drink in the same light!”
A film to be consumed without moderation!
The press is talking about it
A concentration of scientific, historical, anecdotal, and sociological curiosities about sparkling beverages.
Télé Obs
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